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Bacardi India: Bacardi high on premiumisation of portfolio in India, ET Retail

Bacardi India: Bacardi high on premiumisation of portfolio in India, ET Retail
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Bacardi high on premiumisation of portfolio in India

According to industry body Confederation of Indian Alcoholic Beverage Companies, alcobev drinks priced over ₹1,000 have grown four times faster than those under ₹500 in calendar 2023. CIABC director general Vinod Giri attributed the increasing trend of premiumisation to a combination of factors.

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