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DMEXCO 2023: Shaping the future of digital marketing

DMEXCO 2023: Shaping the future of digital marketing
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Nadine Kamski , Dora Osinde , Tim Alexander , Aude Gandon , Deutsche Bank , Center Stage , Digital Marketing Exposition , Deutsche Post , Media Stage , Retail Media Summit ,

From Mad Men to machines? Big advertisers shift to AI

Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. ....

City Of , United Kingdom , Aude Gandon , Daniel Hulme , Mark Read , Ben Jerry , Shah Rukh Khan , Daniel Flynn , Martin Coulter , Ben King , Johannes Vermeer , Matt Scuffham , Richa Naidu , Martin Sorrell , Aaron Rajan , Nestle Gandon , Go To Market Technology , University Of Oxford , Oreo Maker Mondelez , Global Chief Marketing Officer ,

Nestle, Unilever among big advertisers shifting to AI

To cut costs and increase productivity. ....

City Of , United Kingdom , Aaron Rajan , Shah Rukh Khan , Daniel Hulme , Nestle Gandon , Ben Jerry , Mark Read , Martin Sorrell , Johannes Vermeer , Aude Gandon , Ben King , Go To Market Technology , University Of Oxford , Oreo Maker Mondelez ,

Big advertisers experiment with AI to cut costs

Some of the world’s biggest advertisers are experimenting with using generative artificial intelligence (AI) software to cut costs and increase productivity. ....

Aude Gandon , Shah Rukh Khan , Johannes Vermeer , Oxford University ,

Major food companies unlock new marketing possibilities using AI

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City Of , United Kingdom , Johannes Vermeer , Shah Rukh Khan , Martin Sorrell , Daniel Hulme , Nestle Gandon , Ben King , Mark Read , Ben Jerry , Aude Gandon , Aaron Rajan , University Of Oxford , Go To Market Technology , Oreo Maker Mondelez , Global Chief Marketing Officer ,