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From Mad Men to machines? Big advertisers shift to AI

Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. ....

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Nestle, Unilever among big advertisers shifting to AI

To cut costs and increase productivity. ....

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Major food companies unlock new marketing possibilities using AI

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From mad men to machines? Big advertisers shift to Artificial Intelligence

International Business News: Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI ....

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From Mad Men to machines? Big advertisers shift to AI

While lawmakers and philosophers alike still debate whether content produced by generative AI models amounts to anything like human creativity, advertisers have already begun using the technology in their promotional campaigns. ....

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