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advertising: Advertising big shots are now relying on AI to market to the masses

Generative artificial intelligence (AI), which can be used to produce content based on past data, has become a buzzword over the past year, capturing the public s imagination and sparking interest across many industries. ....

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Advertisers Are Using Generative AI Despite Risks of Copyright and Security

Major advertisers like Nestle and Unilever are adopting generative AI like ChatGPT and DALL-E to enhance productivity and cut marketing costs, despite worries over copyright, security, and possible biases, necessitating human participation. ....

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Nestle S A : 3 Nestlé brands taking action on sustainability

3 Nestlé brands taking action on sustainability

Nestlé s Global CMO Aude Gandon reflects on brands that are working to have a. | May 8, 2023 ....

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YouTube Taps Lilly Singh, Binging With Babish To Talk Post-Pandemic Marketing Strategies With Top CMOs

YouTube Taps Lilly Singh, Binging With Babish To Talk Post-Pandemic Marketing Strategies With Top CMOs
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Festival of Marketing returns in June with event to help marketers plan for the future

May 12th 2021
18:41
The Festival of Marketing returns in June with an event designed to help marketers get ‘future fit’, and to prepare beyond the year with confidence following a period of intense upheaval and change.
Fast Forward will run from the 7th to the 10th June, and will feature content to equip marketers with insight to tackle long-term challenges that will impact your brand, way of working, and career. Over the four days, sessions in various formats will cover topics including CX innovation, the role of research, automation and AI, and stakeholder management.
The sessions will involve a mixture of lessons from the past, predictions for future best practice, practical and evidence-based workshops, and expert challenger views. Confirmed speakers include Unilever’s Chief Digital & Marketing Officer, Conny Braams, on digitisation and changing consumer habits; Nestlé CMO, Aude Gandon, on the sustainability agenda; and Amazon Studios’ CMO, Ukonwa Oj ....

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