Are outdated technologies preventing your hotel from meeting guest expectations and maximizing profitability? In the hotel industry, profitability is increasingly influenced by a variety of market changes, including the introduction of new technologies, shifting consumer preferences, and fluctuating operational costs. In response to these challenges, the industry is turning towards innovative pricing strategies, with Attribute-Based Selling (ABS) (also known as Attribute-based Pricing) emerging as a notable trend.
For years, many in the hotel industry have talked about Attribute Based Selling (ABS). It has been discussed at conferences and in webinars with many claiming it is the way of the future that looks like the way of the past, while other claim it is currently in action out in the market.