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Why marketers should embrace gaming as the premium environment it is

Why marketers should embrace gaming as the premium environment it is
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United Kingdom , Melinda Spence , Faye Mcdowall , Rich Jones , Tom Purcell , Steve Ford , David Kleeman , Rohan Premnath , United Kingdom Gaming Group , Faceit Group , Gaming Group , Activision Blizzard Media , Global Trends Tracker ,

Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers' confidence in gaming

To give marketers a better idea of the reach and power of in-game ads, Activision Blizzard is beefing up its offerings in the field of attention measurement.… ....

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