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Printweek - SMP welcomes new attention data on value of mail

The Strategic Mailing Partnership (SMP) has welcomed new data on the relationship between attention and mail to reflect the power of mail’s engagement as a marketing channel. ....

Paul Stringer , Lucy Swanston , Patrick Malone , Royal Mail Marketreach , Attention Advantage , Blue Yonder ,

Is it a good time for marketers to reconsider the role of direct mail in the media mix?: Best Media Info

Is it a good time for marketers to reconsider the role of direct mail in the media mix?: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Lucy Halley , Patrick Malone , Paul Stringer , Bestmediainfo Bureau , Industry Committee For Mail , Research Advisory , Bestmediainfo Bureau Delhi , Mediainfo Bureau Delhi , Attention Advantage , Senior Media Planner , Managing Editor , Blue Yonder , Attention Study , Joint Industry Committee , Business Mail , Direct Mail , Partially Addressed Mail , Executive Head ,

Advertisers can increase digital ad attention by optimizing campaigns before bidding

Advertisers are always looking for ways to get more attention on digital ads for less money, and a new study from Magna Media Trials might have found the… ....

Magna Media Trials , Attention Advantage , Using Deep Learning , Boost Ad Performance , Reaking News ,