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Can Data Normalisation Fix FAST?

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantle s Laura Florence to Fuse Media s Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardising the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, it s easier said than done. ....

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Can Data Normalization Fix FAST?

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantle s Laura Florence to Fuse Media s Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardizing the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, it s easier said than done. ....

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Measurement Companies Are Making 'Big Data' Moves Ahead of NewFronts and Upfronts

Measurement Companies Are Making 'Big Data' Moves Ahead of NewFronts and Upfronts
biztoc.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from biztoc.com Daily Mail and Mail on Sunday newspapers.

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For Broadcast, 2024 Will Be The Year Of Multiple Currencies

For Broadcast, 2024 Will Be The Year Of Multiple Currencies
tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.

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12 measurement milestones: 2023 year in review

12 measurement milestones: 2023 year in review
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

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