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Printweek - Mail drove 40% conversion rate from site visit to purchase in Q4 2023

JICMail, the joint industry currency for ad mail, has released its data for Q4 2023, which found that despite continued challenging trading conditions for retailers, mail played its part in delivering significant commercial returns for users. ....

Ian Gibbs , Cotton Traders , Partially Addressed Mail ,

Printweek - Mail effectiveness increases in Q3

JICMail, the joint industry currency for ad mail, has released its data for Q3 2023, which revealed that 6% of mail prompted a purchase in Q3 2023, up from 5% a year ago. ....

Ian Gibbs , Partially Addressed Mail ,

Is it a good time for marketers to reconsider the role of direct mail in the media mix?: Best Media Info

Is it a good time for marketers to reconsider the role of direct mail in the media mix?: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Lucy Halley , Patrick Malone , Paul Stringer , Bestmediainfo Bureau , Industry Committee For Mail , Research Advisory , Bestmediainfo Bureau Delhi , Mediainfo Bureau Delhi , Attention Advantage , Senior Media Planner , Managing Editor , Blue Yonder , Attention Study , Joint Industry Committee , Business Mail , Direct Mail , Partially Addressed Mail , Executive Head ,

Mail effectiveness reaches highest point in a year

JICMail, the joint industry currency for ad mail, has released its data for Q2 2023, which revealed that despite another challenging quarter for UK advertisers, the effectiveness of the mail channel has reached its highest point in a year and a half. ....

Ian Gibbs , Marks Spencer , Partially Addressed Mail , Direct Mail ,

Mail engagement and effectiveness grew in Q1

JICMail, the joint industry currency for ad mail, has released its data for Q1 2023, which revealed that a greater proportion of mail was engaged with than at any point in the previous year. ....

Ian Gibbs , Partially Addressed Mail ,