The electric scooter segment in India is set for a fierce battle between legacy and new-age OEMs with the launch of Ather Energy s Rizta. Distribution and finance options in small towns and cities will determine the outcome. Legacy OEMs like TVS and Bajaj are expanding their networks, while new-age OEMs face challenges in rural areas due to financing limitations. Offering affordable solutions and innovative financing options could change market dynamics in favor of new-age OEMs.
Ather Rizta electric scooter launched at Rs 1 10 lakh– gets 160 km range financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.
Ather 450 Apex has transparent panels, comes in new color, offers 100Kmph speed with Warp+ mode and costs Rs 1 89 lakhs fonearena.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fonearena.com Daily Mail and Mail on Sunday newspapers.
Ather Energy unveils Ather Electric December initiative autocarpro.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from autocarpro.in Daily Mail and Mail on Sunday newspapers.