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Singapore Government, Starcom Singapore and Publicis Play Launch SG Farm Tycoon on Roblox – Campaign Brief Asia

The Ministry of Communications and Information (MCI), Singapore Food Agency (SFA), Starcom Singapore (part of Publicis Media), and Publicis Play have collaborated to launch SG Farm Tycoon – an immersive and educational high-tech farming game on Roblox.

Ministry of communicationsSingapore food agencyStarcom singaporePublicis mediaPublicis playElaine pohManaging directorGreater awarenessFood security

How brands can utilise user generated content | Marketing-Interactive

How brands can utilise user generated content | Marketing-Interactive
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

Greta gerwigChow weijieElaine pohPublicis media

OMIG launches open-source OOH audience measurement framework

The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS)

The philippinesNitin kumarAvinash sahuMelanie lindquistMicaela soyzaHead of researchOuternet marketing innovation groupMedia specialists association of the philippinesAssociation of advertisingMoving wallsMarketing singaporeMemo moreno vice presidentMedia specialists associationManaging partnerMultiplier frameworkElaine poh

Publicis Groupe SG elevates media and digital capabilities with 8 promotions

Publicis Groupe SG elevates media and digital capabilities with 8 promotions Details 26 July 2021 Publicis Groupe Singapore has made eight promotions across its media and digital capabilities – Oliver Spalding, Elaine Poh, Martin Davie, Vivian Yeo, Youli Hooi, Janice Liong, Patrico Blasco and Reevi Rajan. Spalding has been promoted to the newly created role of chief strategy officer for Publicis Groupe Media and Digital Singapore. In his new role, he will be connecting the country’s strategic leaders across agencies to drive greater interdisciplinary output for clients across channels from media to experience, CRM and commerce, enabled by data, content, and technology. Spalding relocated from London to Singapore in 2014 as head of strategy for Digitas China, Hong Kong and Singapore and has been with Publicis Groupe for over nine years.

Hong kongNew south walesReevi rajanJanice liongMartin daviePatrico blascoVivian yeoAsia pacificOliver spaldingYouli hooiPublicis groupe singaporeElaine pohPublicis groupe mediaDigitas chinaPublicis groupePublicis media singapore

Unfortunate ad placements: Where does the responsibility lie?

Unfortunate ad placements: Where does the responsibility lie?
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

Nimesh desaiDick van motmanWunderman thompson desaiAsia pacificAnand vathiyarAxe oil brandAxe brand universal oilRiver valley high schoolStraits timesGlobal insights reportAxe brandPublicis media singaporeElaine pohWunderman thompson singaporeAxe oilCheil singapore