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Details 05 March 2021 The trend of clients choosing not to disclose budgets during initial conversations with agencies is not new and agency leaders MARKETING-INTERACTIVEspoke to recently said while most clients are largely upfront with their budgets, there are some who are either unsure about what they ought to be paying for (in terms of scope of work) or prefer agencies to recommend an appropriate budget based on their ambitions. According to a report by 4As Malaysia and R3 in 2016 titled Finding an agency , unclear evaluation criteria (27%), unclear briefs (19%), and lack of transparency on pitch details (17%) are some of the key areas that agencies are frustrated with during the pitch process.

Shufen gohKhairudin rahimAndrew yeohAssociation of advertisingSingapore national environment agencyPeople associationMalaysia airlinesIkano centre yeohCivil aviation authority of singaporeInstitute of advertising singaporeMarketing singaporeAdvertising singaporeManulife singaporeIkano centresCivil aviation authorityNational environment agency