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In-store retail media: What is it, and where is it headed?

What is the potential for these new screens? And what does in-store mean for retail media strategies?

W Group (Hypermedia & DigitAll): DigitAll, a subsidiary of W Group, signs an exclusive partnership with Advertima to bring next generation AI Technology in Retail Media and DOOH industry to the GCC

DUBAI, UAE, May 10, 2023 /PRNewswire/ DigitAll, a subsidiary of W Group leading digital transformation and the evolution of measurable smart media in the region, and Advertima, the global

DigitAll, a subsidiary of W Group, signs an exclusive partnership with Advertima to bring next generation AI Technology in Retail Media and DOOH industry to the GCC

Advertima and Posterscope Partner to Create a New Data- and Audience-Driven Advertising Channel at the Point of Sale

(0) LONDON, April 20, 2021 /PRNewswire/ Posterscope, the world s leading out-of-home and location-based marketing specialist, and Advertima, the market leader in real-time audience data and smart-targeting technology for digital signage solutions, have partnered to offer a data- and audience-driven media product that effectively reaches supermarkets customers and verifies the performance of in-store advertising campaigns. This partnership sets a new standard in OOH media planning and buying, closing a long-existing gap in its ability to target large audiences at the point of sale and bring significant ad revenue to grocery retailers. With millions of people visiting brick-and-mortar supermarkets each day, grocery retailers are sitting on a valuable asset: their in-store visitors. Historically seen as a highly lucrative, but inaccessible audience by the media buying industry and the brands they represent, mainly due to limitations in audience verification, grocery retailers can n

Posterscope and Advertima partner to create a data- and audience-driven advertising channel

This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum s audience. Find out more on The Drum Network homepage. Posterscope, a leading out-of-home and location-based marketing specialist, and Advertima, a market leader in real-time audience data and smart-targeting technology for digital signage solutions, have partnered to offer a data- and audience-driven media product that effectively reaches supermarkets’ customers and verifies the performance of in-store advertising campaigns. The partnership sets a new standard in OOH media planning and buying, closing a long-existing gap in its ability to target large audiences at the point of sale and bring significant ad revenue to grocery retailers.