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PayPal's advertising ambitions: How can brands benefit?

Advertisers are becoming more reliant on publishers, retailers and entertainment networks.

PayPal to launch Ad business fueled by user data

PayPal is diving into the advertising sector, aiming to leverage its vast trove of user data to create a targeted advertising platform. This move comes as the company seeks new avenues for growth following a period of lower profits.

Still Down 80%, Did PayPal's Management Just Make a Big Move That Investors Will Regret Not Noticing Sooner?

Is this finally the catalyst that investors have been waiting for?

PayPal Plans to Create a New Ad Business Using Its Trove of Customer Data

PayPal Becomes AdPal, Provides Access To Millions Of Users' Data