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Fostering the CMO-CEO relationship

2021 edition of State of the CMO shows marketing leaders see CEOs as their biggest advocates. So what does it take to forge this executive connection? ....

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Digital, data skills investments in this year's Federal Budget get the industry tick

ADMA, AIIA, ACS and more welcome the $1.2 billion investment into Australia's digital skills capabilities, along with customer data innovation ....

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Budget 2021: AAP receives funding boost, regional in focus and ACMA gains additional support

Budget 2021: AAP receives funding boost, regional in focus and ACMA gains additional support
May 12, 2021 10:13
The Federal Government handed down the 2021 budget overnight, with several areas of the media, tech and regulatory sectors to receive funding boosts.
A joint release by Minister Paul Fletcher and Minister Mark Coulton recognised that the pandemic had created ongoing challenges for the arts sector, and also outlined the importance of digital service delivery for the economy going forward.
Josh Frydenberg hands down the 2021 Budget / Twitter
Regional was a significant theme, both in terms of funding journalism in regional areas and ensuring regional connectivity, with the government committing a further $84.4 million to its Regional Connectivity Program, which will go towards 81 telecommunications infrastructure projects. ....

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ADMA adds seven industry leaders to advisory committee

ADMA adds seven industry leaders to advisory committee
March 4, 2021 10:12
The Association for Data-Driven Marketing and Advertising (ADMA) has added seven industry leaders to its advisory committee in new positions created to bolster the group.
IPG MediaBrands CEO Mark Coad, Tourism Australia CMO Susan Coghill, Suncorp’s general manager of marketing Mim Haysom, The Iconic CMO Alexander Meyer, Optus CMO Mel Hopkins, MacMorgan principal David Morgan and Qantas CMO Jo Boundy are the latest appointments to the committee.
ADMA will be focusing on education and regulation in 2021, following the ‘litmus test’ of 2020 on the use of data and creativity in marketing. ....

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