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Adtech: More sighs than shockwaves on cookies delay

“The impact to publisher revenue is unknown and the industry was simply not ready.” ....

United Kingdom , Gumgum Hogan , Michael Stephenson , Asia Pacific , Richard Knott , Dan Richardson , Upali Dasgupta , Sarla Fernando , Gereurd Roberts , Niall Hogan , Garrett Mcgrath , Tech Lab Privacy Sandbox , Association For Marketing , Privacy Sandbox , Markets Authority , Data Driven Marketing , Lab Privacy Sandbox Fit Gap Report ,

Joshua Lowcock, the Aussie exec who testified against Google for the US government

At the top of a multibillion-dollar media and advertising giant, Joshua Lowcock was the perfect choice for the US Department of Justice’s case, colleagues say. ....

Satya Nadella , Sarla Fernando , Sundar Pichai , Association For Marketing , Australian Financial Review , Data Driven Marketing , Google Search ,

IAB and ADMA on the government's response to Privacy Act Review

IAB and ADMA on the government's response to Privacy Act Review
adnews.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adnews.com.au Daily Mail and Mail on Sunday newspapers.

Sarla Fernando , Association For Marketing , Data Driven Marketing , Privacy Act Review Report ,

Privacy Review - Individuals about to get more control over advertising

ADMA: “Marketing teams need to get ready now. ....

Ahmed Zayan , Association For Marketing , Privacy Act Review Report , Data Driven Marketing ,

"You're Dead In 18 Months Or Less": Scott Galloway On The Future Of CMOs

Marketing professor Scott Galloway told adland that CMOs were not long for this world if they continued to focus on advertising. ....

United States , Republic Of , Scott Galloway , Global Forum , Association For Marketing , Data Driven Marketing , Mad Men , Mad Men , Second World War , Cold War ,