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Adtech Market size to record USD 767 83 billion growth from 2023-2027, Integration of AI and machine learning (ML) is one of the key market trends, Technavio

/PRNewswire/ The global adtech market size is estimated to grow by USD 767.83 bn from 2023 to 2027, according to Technavio. The market is estimated to grow.

United kingdomInmobi pteJesse maidaComcast corpAdobe incAdtheorent holding coOgury ltdPermutive incAlphabet incAdvertising technologyInnovid corpAd science holding corpAcuityads holdings incTechnavio researchStackadapt incDoubleverify holdings inc

Myths, Magic and Machines

Umair Saeed on what will happen to advertising in the age of Gen AI.

Richard baldwinAlex brunoriWorld economic forum growth summitWorld economic forumGrowth summitGen zersData driven advertisingHuman creativityStorytelling in advertising

Schwarz Media Teams Up With The Trade Desk For Data-Driven Advertising

Schwarz Media, retail media unit of Schwarz Group, has entered into a strategic partnership with advertising technology firm The Trade Desk.

United statesRobert jozicKaufland marktplatzSamantha jacobsonSchwarz groupSchwarz mediaTrade deskData driven advertising

21 digital marketing predictions for 2023

CMO has collated the opinions of marketing chiefs, agencies, industry thought leaders, adtech, martech, media players and more to bring you an assortment of hefty digital marketing predictions for the new year

United statesGali arnonJune cheungAnne mcdonnellKristen pimpinGavin watsonBrett chesterRichard osullivanAnshu aroraDavid chinnTony lorentzenNadine lafleurJamie hoeyJason daveyBilly loizouJeroen kuppens

CMO s top 8 martech stories for the week - 13 October 22

All the latest martech, adtech and customer technology news from Google, SmartCommerce, Basketful, Appier, Woopra, AB Tasy, Epoq, Storyblok, DoubleVerify, Qualtrics and Klaus

New south walesAdam gitlinMark zagorskiHan yuBrad andersonMarcus patersonJennifer silverbergEpic gamesBasketful coNational australia bankDv attention labAttention labPublisher advertiser identity reconciliationAds data hubPersonally identifiable informationCustomer data platform

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