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ANINA Transforms Ugly Vegetables into Artistic Ready Meals

FoodTech start-up ANINA Culinary Art, Ltd. is reshaping the future of ready meals by merging art with technology through a culinary experience of meals from upcycled vegetables. ....

Republic Of , Israel General , United States , Rishon Lezion , Hebrew University , Mor Wilk , Culinary Art Ltd , Wordcreate Inc , Israeli Innovation Authority , Strauss Group , Pasta Primavera , Anat Natan , Esti Brantz , Meydan Levy , Kitchen Hub ,

ANINA Transforms Ugly Veg into Artistic Ready Meal - Food Industry Executive

Culinary art and upcycled veggies disrupt the ready meal market with inspiring format Rishon LeZion, Israel – FoodTech start-up ANINA Culinary Art, Ltd. is reshaping the future of ready meals […] ....

Republic Of , Israel General , United States , Rishon Lezion , Hebrew University , Mor Wilk , Culinary Art Ltd , Wordcreate Inc , Israeli Innovation Authority , Strauss Group , Anat Natan , Esti Brantz , Meydan Levy , Kitchen Hub ,

The meal 'capsule' made of unwanted veg aiming to disrupt the ready meal category


The meal ‘capsule’ made of unwanted veg aiming to disrupt the ready meal category
An Israeli start-up is leveraging culinary art and upcycling in an attempt to overhaul the perception of the run-of-the-mill and often unwholesome ready-to-cook food sector.
Anat Natan, CEO and Co-founder of Anina, told an online event organised by the Kitchen FoodTech Hub​, the start-up incubator owned by Israeli food giant the Strauss Group, there’s a gap in the market to offer more nutrient-rich products with more natural ingredients in ready-to-cook sector.
Like the frozen category,​ this sector is enjoying rising consumer interest amid the lockdowns created by the pandemic. But these shoppers often face a lack of choice, she said. ....

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