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DraftKings Buys Tel Aviv-Based Global Jackpot and Gamification Company BlueRibbon The amount of the deal was not disclosed. Founded in 2017 by CEO Amir Askarov and CMO Dan Fischer, Blue Ribbon provides platform-agnostic, real-time gamification tools that power customizable jackpot promotions to be applied to any vertical, game or content. Askarov and Fischer, who are veterans of the iGaming industry with decades of experience working within regulated markets, together with Idan Fridman as CTO, led BlueRibbon’s development of jackpot technology. With the platform, users can: add jackpots to any gaming content building unique incentives around themed games, newly added games, holiday-focused content and more, tailor jackpots to player behaviors with in-depth segmentation, expose players to new types of gaming content with cross-selling jackpots and offer Free Spins, Boosts, and Discounts, ....
April 6, 2021, 7:45 am · US online gambling operator DraftKings on Monday announced that it has bought Tel Aviv-based jackpot and gamification company BlueRibbon Software. DraftKings said the move will help it enhance customer experience. The operator will now integrate BlueRibbon’s unique jackpot functionality and other marketing tools as it grows its presence in the US iGaming market. BlueRibbon was formed in 2017 by online gambling industry veterans Amir Askarov, who serves as the company’s CEO, and Dan Fischer, its CMO. The two executives, together with BlueRibbon CTO Idan Fridman, led the iGaming software maker’s development of jackpot technology that can easily be ....
DraftKings hits home run with the acquisition of Israel s BlueRibbon Software The American sports betting and gaming giant will integrate the Israeli gamification software to customize user experience Dor Schwartz / 6 Apr 2021 • 2 min read NASDAQ traded online gaming giant DraftKings announced yesterday that it had acquired Tel Aviv based jackpot and gamification company, BlueRibbon Software. The full details of the acquisition have yet to be revealed, but the move will lead the way for DraftKings to establish an Israeli R&D base. “Joining DraftKings will allow us to continue to build our platform to enhance the player experience and to strengthen our Tel Aviv-based team, said BlueRibbon CEO Amir Askarov ....
DraftKings finalises acquisition of BlueRibbon Software 6th April 2021 | By Robert Fletcher Sports betting and daily fantasy sports operator DraftKings has completed the acquisition of jackpot and gamification business BlueRibbon Software. Financial terms of the deal were not disclosed, but DraftKings said it would now use BlueRibbon’s jackpot functionality to improve customer experience for its players. This, DraftKings said, will include personalised promotions and rewards tailored to individual customers and jackpots that pay out across its product offerings BlueRibbon was founded in 2017 by its chief executive Amir Askarov and chief marketing officer Dan Fischer. DraftKings said it intends to fully integrate BlueRibbon’s leadership and current employee base into its global workforce. ....
April 6, 2021 American online sportsbook and daily fantasy sports operator DraftKings Incorporated has announced the signing of a deal that is to see it purchase iGaming jackpot and gamification innovator BlueRibbon Software Malta Limited. The Boston-headquartered firm used an official Monday press release to describe BlueRibbon Software Malta Limited as a developer of ‘platform-agnostic and real-time gamification tools’ that permit online casino and sportsbook operators to offer a diverse range of ‘fully customizable jackpot promotions.’ Encounter enrichment: DraftKings Incorporated, which currently offers its mobile and retail sportsbetting services to punters in 14 American states including Colorado, Michigan, Pennsylvania and Illinois, stated that the agreement for an undisclosed amount will allow it to ‘ ....