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Operator
Good day, and thank you for standing by. And welcome to the DraftKings Q1 2021 earnings call. [Operator instructions]. I would now like to introduce your host for today s conference call, Stanton Dodge, you may begin.
Stanton Dodge
Chief Legal Officer
Good morning, everyone, and thank you for joining us today. Statements we make during this call that are not statements of historical fact constitute forward-looking statements that are subject to risks, uncertainties, and other factors that could cause our actual results to differ materially from our historical results or from our forecast. We assume no responsibility for updating forward-looking statements. For more information, please refer to the risks, uncertainties, and other factors discussed in our SEC filings.
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April 6, 2021, 7:45 am ·
US online gambling operator DraftKings on Monday announced that it has bought Tel Aviv-based jackpot and gamification company BlueRibbon Software.
DraftKings said the move will help it enhance customer experience. The operator will now integrate BlueRibbon’s unique jackpot functionality and other marketing tools as it grows its presence in the US iGaming market.
BlueRibbon was formed in 2017 by online gambling industry veterans Amir Askarov, who serves as the company’s CEO, and Dan Fischer, its CMO. The two executives, together with BlueRibbon CTO Idan Fridman, led the iGaming software maker’s development of jackpot technology that can easily be
DraftKings hits home run with the acquisition of Israel s BlueRibbon Software
The American sports betting and gaming giant will integrate the Israeli gamification software to customize user experience Dor Schwartz / 6 Apr 2021 • 2 min read
NASDAQ traded online gaming giant DraftKings announced yesterday that it had acquired Tel Aviv based jackpot and gamification company, BlueRibbon Software. The full details of the acquisition have yet to be revealed, but the move will lead the way for DraftKings to establish an Israeli R&D base.
“Joining DraftKings will allow us to continue to build our platform to enhance the player experience and to strengthen our Tel Aviv-based team, said BlueRibbon CEO Amir Askarov