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Business Scoop » TV Adverts Affect Some More Than Others – Study


Press Release – Flinders University
What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others? A new study from Flinders University, published in Appetite , has found participants with an …
What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others?
A new study from Flinders University, published in
Appetite, has found participants with an automatic bias towards soft drinks – or difficulty resisting sweet drinks compared to non-sweetened control beverages (e.g., water) – are more responsive to the advertisements than those without these tendencies. ....

Flinders University , South Australia , Marika Tiggemann , Amber Tuscharski , Eva Kemps , Australian Research Council Discovery , Flinders University Professor Of Psychology Eva Kemps , Australian Bureau Of Statistics , Press Release , Flinders University Professor , Psychology Eva , Professor Kemps , Sugary Drink , Australian Research Council , Discovery Project , New Zealand , ஃப்லிஂடர்‌ஸ் பல்கலைக்கழகம் , தெற்கு ஆஸ்திரேலியா , ஈவா கெம்பஸ் , ஆஸ்திரேலிய ஆராய்ச்சி சபை கண்டுபிடிப்பு , ஃப்லிஂடர்‌ஸ் பல்கலைக்கழகம் ப்ரொஃபெஸர் ஆஃப் உளவியல் ஈவா கெம்பஸ் , ஆஸ்திரேலிய பணியகம் ஆஃப் புள்ளிவிவரங்கள் , ப்ரெஸ் வெளியீடு , ஃப்லிஂடர்‌ஸ் பல்கலைக்கழகம் ப்ரொஃபெஸர் , உளவியல் ஈவா , சர்க்கரை பானம் ,

Soft drink ads target 'vulnerable'


Credit: Flinders University
What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others?
A new study from Flinders University, published in
Appetite, found participants with an automatic bias towards soft drinks - or difficulty resisting sweet drinks compared to non-sweetened control beverages (e.g., water) - were more responsive to the ads than those without these tendencies.
The Australian study compared the ability of 127 university-age students (18-25 year olds) to withstand or succumb to the urge to reach for a soft drink when viewing television advertisements. ....

Flinders University , South Australia , Marika Tiggemann , Amber Tuscharski , Eva Kemps , Australian Research Council Discovery , Flinders University Professor Eva Kemps , Australian Bureau Of Statistics , Flinders University Professor Eva , Professor Kemps , Sugary Drink , Australian Research Council , Discovery Project , Medicine Health , Dentistry Periodontal Disease , Diet Body Weight , Health Professionals , Nutrition Nutrients , Social Behavioral Science , ஃப்லிஂடர்‌ஸ் பல்கலைக்கழகம் , தெற்கு ஆஸ்திரேலியா , ஈவா கெம்பஸ் , ஆஸ்திரேலிய ஆராய்ச்சி சபை கண்டுபிடிப்பு , ஆஸ்திரேலிய பணியகம் ஆஃப் புள்ளிவிவரங்கள் , சர்க்கரை பானம் , ஆஸ்திரேலிய ஆராய்ச்சி சபை ,