AllTerra Arms, an Idaho-based manufacturer of precision bolt-action rifles, hired
Mike Schwiebert as chief marketing officer and Dan Rice as vice president of sales.
Schwiebert heads up all aspects of brand building for AllTerra Arms including multi-media planning and advertising, industry outreach, pro-staff development and social media efforts. He joins the company after holding management roles at Weatherby, Safari International and PG&E. Also, he has 15 years of experience in nuclear security and terrorism defense training and is the founder of 832 Marketing, LLC.
Schwiebert said, “After 40 years in the firearms industry, I didn’t think there was anything that anyone could come up with to improve the bolt-action rifle. Was I ever wrong. The patented innovation that is the foundation of AllTerra Arms is a game-changer, and I jumped at the chance to join the team.”