AllTerra Arms, an Idaho-based manufacturer of precision bolt-action rifles, hired
Mike Schwiebert as chief marketing officer and Dan Rice as vice president of sales.
Schwiebert heads up all aspects of brand building for AllTerra Arms including multi-media planning and advertising, industry outreach, pro-staff development and social media efforts. He joins the company after holding management roles at Weatherby, Safari International and PG&E. Also, he has 15 years of experience in nuclear security and terrorism defense training and is the founder of 832 Marketing, LLC.
Schwiebert said, “After 40 years in the firearms industry, I didn’t think there was anything that anyone could come up with to improve the bolt-action rifle. Was I ever wrong. The patented innovation that is the foundation of AllTerra Arms is a game-changer, and I jumped at the chance to join the team.”
Benelli USA Adds Chapuis Brand to Portfolio April 09, 2021 By Benelli USA
Benelli USA announces the addition of the French gun manufacturer Chapuis to its portfolio of brands offered in the United States. The longtime producer of premium upland shotguns and big-game rifles joins Benelli, Franchi, Stoeger and Uberti USA brands under the Benelli USA umbrella.
For more than 100 years, Chapuis has supplied discerning hunters with exquisite upland and big-game firearms. The company enjoys a superb reputation among hunters for their dedication to designing and producing shotguns and rifles that are as dependable as they are beautiful. The brand is in fact known for being designed by hunters and for hunters, and Chapuis engineers are always on the lookout for continuous improvements to satisfy the demands of the most ambitious users.