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Creative 32 2 Add to collection Cheil Centrade heads to Romania’s biggest ski slope to erect an Epic Monolith Apart from the infamous Covid pandemic, monoliths were one of the events that took over the headlines in the past year, so Samsung teamed with Cheil Centrade to shed some light on the mysterious arrivals by creating their own – the Samsung monolith, sporting Galaxy S21’s unique camera module. The arrival of an epic phone should be as epic as the device itself. So, Samsung hijacked the global symbol and gave it a communication and marketing meaning by making their monolith act like a reveal for all the other ones to launch the Galaxy S21. ....
Creative 89 Add to collection Cheil Centrade launches campaign that inspires people to upcycle more by transforming TV boxes into smart eco-packaging Samsung Romania took another step towards eco responsibility by launching a song featuring top-Romanian artist Emilian that shows people how to upcycle the box of the new NEO QLED TV into many useful items to free up the clutter and be more eco-aware at the same time. The digital campaign puts a twist on a local insight surrounding the fear of losing the warranty if you do not have the item’s original box. But it’s just a myth. The warranty procedures are respected without it, so Samsung launched an anthem to free the boxes in any shape or form. ....