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Samsung Hijacks the Mysterious Monoliths to Launch the New S21 Flagship Phone


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Cheil Centrade heads to Romania’s biggest ski slope to erect an Epic Monolith
Apart from the infamous Covid pandemic, monoliths were one of the events that took over the headlines in the past year, so Samsung teamed with Cheil Centrade to shed some light on the mysterious arrivals by creating their own – the Samsung monolith, sporting Galaxy S21’s unique camera module. 
The arrival of an epic phone should be as epic as the device itself. So, Samsung hijacked the global symbol and gave it a communication and marketing meaning by making their monolith act like a reveal for all the other ones to launch the Galaxy S21.  ....

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Samsung Romania Wants You to Free the Boxes for a More Sustainable Future


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Cheil Centrade launches campaign that inspires people to upcycle more by transforming TV boxes into smart eco-packaging
Samsung Romania took another step towards eco responsibility by launching a song featuring top-Romanian artist Emilian that shows people how to upcycle the box of the new NEO QLED TV into many useful items to free up the clutter and be more eco-aware at the same time. 
The digital campaign puts a twist on a local insight surrounding the fear of losing the warranty if you do not have the item’s original box. But it’s just a myth. The warranty procedures are respected without it, so Samsung launched an anthem to free the boxes in any shape or form.  ....

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Cheil | Centrade reports growth for 2020 and gets ready for a digital future


For the Cheil | Centrade team, 2020 was an adaptation test to the fast pace and large volume of projects, given the exceptional conditions of remote work and almost exclusively digital interaction.
Carmen Miruță, Client Service & New Business Director: “The year 2020 came with many challenges but most clients pushed further with their projects, which favored a stability in terms of marketing budgets and communication plans and even resulted into slight growth compared to last year. This year we added four new clients to our portfolio. Throughout 2020 we focused on strengthening relationships to secure a solid foundation to our partnerships, by implementing efficient processes, strong ideas, fast and productive solutions. We have also developed a lot of creative projects, which will definitely win awards at festivals next year.” ....

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