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Samsung Hijacks the Mysterious Monoliths to Launch the New S21 Flagship Phone


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Cheil Centrade heads to Romania’s biggest ski slope to erect an Epic Monolith
Apart from the infamous Covid pandemic, monoliths were one of the events that took over the headlines in the past year, so Samsung teamed with Cheil Centrade to shed some light on the mysterious arrivals by creating their own – the Samsung monolith, sporting Galaxy S21’s unique camera module. 
The arrival of an epic phone should be as epic as the device itself. So, Samsung hijacked the global symbol and gave it a communication and marketing meaning by making their monolith act like a reveal for all the other ones to launch the Galaxy S21.  ....

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Samsung UK Celebrates Moments of Rediscovery as Lockdown Starts to Lift


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Iris launches OOH campaign for the Samsung Galaxy S21 5G Series
Samsung UK has launched a nationwide OOH campaign, developed by Iris, celebrating the activities we’ll soon be able to do again now that lockdown restrictions are easing. The campaign aims to raise awareness of its flagship phone, the Samsung Galaxy S21 5G Series via high impact and high reach large format OOH takeovers.
‘Again but this time’ shines a light on aspects of life people will soon be able to rediscover as lockdown restrictions gradually lift. Striking imagery shows Brits getting back to moments they loved but perhaps took for granted prior to lockdown. ‘Jab jab hook again’ is about getting back to exercise classes that aren’t in a muddy field. ‘Proper weekends again’ celebrates the joy of friendship, via the banter of five-a-side. And ‘Butterflies again’ captures the anticipation of dating – IRL – for the first time in months. A total of si ....

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