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July 22 2021, 6:00 am | BY Ricki Green | 15 Comments With the ever-growing gap between the haves and the have-nots in the world, two Melbourne based advertising veterans have decided to redress the balance by establishing a not-for-profit, for-purpose agency Silver Lining.
Co-founded by creative director Alex Wadelton (The Right-brain Workout, ex-McCann, GPY&R, DDB) and managing director Jonny Clow (ex-VERSA, VMLY&R, BD Network) the duo will create social impact, with 100% of profits re-directed into charity and social good. And they aim to make that difference by delivering ideas that work across advertising, PR, broadcast, digital, direct marketing, radio, and that-hasn’t-been-done-before for charities, not-for-profits, and big business committed to actioning their corporate social responsibility plans. ....
Respect Victoria encourages family support for LGBTIQ+ people April 14, 2021 9:38 Respect Victoria is showcasing the significance the support of a family member can have on an LGBTIQ+ person in realising and celebrating their identity. The Shannon Company managing partner, Michael Daddo, said: “Throughout our extensive consultation with stakeholders the need came through incredibly strongly to demonstrate what support for LGBTIQ+ family members looks like, and the impact that even subtle negative responses can have. “In our research we found very little public positive role modelling and really wanted to create a campaign that had the audience thinking ‘I can relate to that situation’ and ‘I could do that next time I see disrespect happening. ....
Alex Wadelton launches next stage of The Million Dollar Teddy Bear for Epilepsy Action Australia campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
Still Six Lives begins campaign to raise awareness of stillbirth Content Warning: The following article discusses stillbirth and pregnancy loss For those that need support contact Stillbirth and Newborn Death Support: www.sands.org.au February 15, 2021 3:38 The anxious wait for a baby’s heartbeat to be found during an ultrasound has been captured by Still Six Lives for an ad raising awareness of stillbirth. Still Six Lives aims to lower the number of stillbirths which occur in Australia, by increasing awareness of preventative measures. The Federal Government-backed initiative is being implemented by Red Nose, SANDS, the Stillbirth Foundation and Stillbirth Centre of Research Excellence. ....
February 15 2021, 10:58 am | BY Ricki Green | No Comments Icon Agency has launched a national awareness and education initiative aiming to lift the lid on the hidden tragedy of stillbirth.
Still Six Lives is funded by the Federal Government and delivered by a consortium of established Australian organisations with a focus on pregnancy loss: Red Nose, including SANDS (Stillbirth and Newborn Death Support), Stillbirth Foundation and Stillbirth Centre of Research Excellence. It is part of a larger 10-year national action plan to tackle the rate of stillbirth across Australia. Still Six Lives has been developed to help reduce the risk of stillbirths through education around three proven behaviour tactics. It’s hoped the campaign will work to dispel the sense of shame that surrounds stillbirth and break down social barriers that prevent parents of stillborn children receiving the love and support they need. ....