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Integrated Melbourne agency Icon has launched The Stillbirth Promise, the third stage of the Still Six Lives campaign. The Stillbirth Promise implores Australians to make a lasting commitment by addressing the high prevalence of stillbirth across the nation and sharing the three key behaviours that ....
Arcare creates launch campaign for services brand BodeWell via Icon Agency campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
July 14 2021, 10:16 am | BY Ricki Green | 2 Comments Icon Agency has successfully launched an alcohol and cancer awareness campaign in the ACT for The Foundation for Alcohol Research and Education (FARE).
“Reduce your Risk” was commissioned by FARE and backed by ACT Health. The campaign launch was bolstered by Icon’s fully integrated communications approach, raising awareness of the new alcohol guidelines from NHMRC and ultimately the link between alcohol and cancer. While the link between alcohol and cancer is well established, less than half (44%) of adults living in the ACT are aware of the health risk. Using a foundational TVC of Western Australia’s iconic ‘Spread Campaign’, Icon was charged with building an integrated campaign that include revised video assets, new radio, outdoor, social, collateral, GP engagement and media relations. ....
Still Six Lives begins campaign to raise awareness of stillbirth Content Warning: The following article discusses stillbirth and pregnancy loss For those that need support contact Stillbirth and Newborn Death Support: www.sands.org.au February 15, 2021 3:38 The anxious wait for a baby’s heartbeat to be found during an ultrasound has been captured by Still Six Lives for an ad raising awareness of stillbirth. Still Six Lives aims to lower the number of stillbirths which occur in Australia, by increasing awareness of preventative measures. The Federal Government-backed initiative is being implemented by Red Nose, SANDS, the Stillbirth Foundation and Stillbirth Centre of Research Excellence. ....
February 15 2021, 10:58 am | BY Ricki Green | No Comments Icon Agency has launched a national awareness and education initiative aiming to lift the lid on the hidden tragedy of stillbirth.
Still Six Lives is funded by the Federal Government and delivered by a consortium of established Australian organisations with a focus on pregnancy loss: Red Nose, including SANDS (Stillbirth and Newborn Death Support), Stillbirth Foundation and Stillbirth Centre of Research Excellence. It is part of a larger 10-year national action plan to tackle the rate of stillbirth across Australia. Still Six Lives has been developed to help reduce the risk of stillbirths through education around three proven behaviour tactics. It’s hoped the campaign will work to dispel the sense of shame that surrounds stillbirth and break down social barriers that prevent parents of stillborn children receiving the love and support they need. ....