John Koay has joined Edelman from Ogilvy to take on the role as the firm’s new Regional Executive Creative Director, working across Hong Kong, Taiwan and Thailand. Koay brings over 17 years of experience to the firm, having worked at several of the large creative networks and produced award-winning
Not-for-profit, for-purpose agency Silver Lining launches mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
July 22 2021, 6:00 am | BY Ricki Green | 15 Comments
With the ever-growing gap between the haves and the have-nots in the world, two Melbourne based advertising veterans have decided to redress the balance by establishing a not-for-profit, for-purpose agency Silver Lining.
Co-founded by creative director Alex Wadelton (The Right-brain Workout, ex-McCann, GPY&R, DDB) and managing director Jonny Clow (ex-VERSA, VMLY&R, BD Network) the duo will create social impact, with 100% of profits re-directed into charity and social good.
And they aim to make that difference by delivering ideas that work across advertising, PR, broadcast, digital, direct marketing, radio, and that-hasn’t-been-done-before for charities, not-for-profits, and big business committed to actioning their corporate social responsibility plans.