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Broadcasters Turn Inward For Automated Sales Solutions tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.
TVN Webinar Dives Deep Into Automating Spot TV Buying And Selling Executives from Tegna, Sinclair, NBCU stations and Hearst will evaluate the industry’s progress towards automating key elements of the spot TV buying and selling process in a TVNewsCheck Working Lunch webinar on May 19. Register here. By TVN Staff | April 19, 2021 | 5:30 a.m. ET. Broadcasters and technology partners have been working to automate key parts of the spot TV buying and selling process. “Automation & Spot TV,” a TVNewsCheck Working Lunch webinar, will gauge how much progress has been made on that goal on May 19 at 1 p.m. ET. The webinar will feature sales and technology executives from Tegna, Sinclair Broadcasting Group, NBCU Owned Television Stations and Hearst Television. They’ll address how they are doing at automating audience estimates, in-flight reconciliation, and other key tasks. The webinar will also evaluate how the buy-side is doing at automating RFPs, in-fli ....
Newswire & Press Release / Matrix Launches MASC, New Advocacy Group Supporting the Advancement of Ad Sales Automation and Convergence - Software - Matrix Solutions newswiretoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newswiretoday.com Daily Mail and Mail on Sunday newspapers.
Matrix Launches MASC, New Advocacy Group Supporting the Advancement of Ad Sales Automation and Convergence Share Article The Media Ad Sales Council (MASC), comprised of key leaders in the industry, is committed to accelerating the industry’s progression toward frictionless buy-sell workflows and processes “MASC is a step toward convergence and commitment, whereby we are working together as a collective group to foster ideas and solutions that can help move the needle of the industry as a whole, forward.” Mark Gorman, CEO, Matrix. PITTSBURGH (PRWEB) December 16, 2020 Matrix, the only global ad sales platform built for media, launches the Media Ad Sales Council (MASC) to aid in advancing the media ad sales ecosystem through automation, convergence, and inclusion. The new group, comprised of thought leaders from across the industry and representing different verticals and viewpoints, will ....
Matrix Launches New Ad Sales Automation/Convergence Advocacy Group tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.