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Matrix Launches MASC, New Advocacy Group Supporting the Advancement of Ad Sales Automation and Convergence
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The Media Ad Sales Council (MASC), comprised of key leaders in the industry, is committed to accelerating the industry’s progression toward frictionless buy-sell workflows and processes
“MASC is a step toward convergence and commitment, whereby we are working together as a collective group to foster ideas and solutions that can help move the needle of the industry as a whole, forward.” Mark Gorman, CEO, Matrix.
PITTSBURGH (PRWEB)
December 16, 2020
Matrix, the only global ad sales platform built for media, launches the Media Ad Sales Council (MASC) to aid in advancing the media ad sales ecosystem through automation, convergence, and inclusion. The new group, comprised of thought leaders from across the industry and representing different verticals and viewpoints, will ....

Brett Adamczyk , Missy Evenson , Mark Gorman , Melanie Webb , Peter Jones , Brenda Hetrick , Al Lustgarten , Joe Lampert , Media Ad Sales Council , Cox Media Group , Omnimedia Solutions Group , Senior Program , Hearst Television , Matrix Launches , Senior Program Manager , Local Media , Strategic Partners , Cox Media , ப்ரெட் அட்மக்ஸ்ய்க் , மிஸ்ஸி ஈவன்சன் , குறி கோர்மந் , மெலனி வலை , பீட்டர் ஜோன்ஸ் , பிரெண்டா ஹெட்ரிக் , ஓஹோ லாம்பர்ட் , மீடியா விளம்பரம் விற்பனை சபை ,