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TVN Webinar Dives Deep Into Automating Spot TV Buying And Selling Executives from Tegna, Sinclair, NBCU stations and Hearst will evaluate the industry’s progress towards automating key elements of the spot TV buying and selling process in a TVNewsCheck Working Lunch webinar on May 19. Register here. By TVN Staff | April 19, 2021 | 5:30 a.m. ET. Broadcasters and technology partners have been working to automate key parts of the spot TV buying and selling process. “Automation & Spot TV,” a TVNewsCheck Working Lunch webinar, will gauge how much progress has been made on that goal on May 19 at 1 p.m. ET. The webinar will feature sales and technology executives from Tegna, Sinclair Broadcasting Group, NBCU Owned Television Stations and Hearst Television. They’ll address how they are doing at automating audience estimates, in-flight reconciliation, and other key tasks. The webinar will also evaluate how the buy-side is doing at automating RFPs, in-fli ....
April Ryan To Join Black-Owned Media Matters Webinar The veteran television journalist will interview Byron Allen, owner of The Weather Channel, Entertainment Studios and Allen Media Group, about his progress at convincing major marketers to devote 2% of their annual advertising spend on Black-owned media. Allen’s efforts have convinced General Motors to commit to a long-term advertising investment and Verizon announced it is planning to partner with Allen in a summit in May. To join the webinar, register here. By TVN Staff | April 8, 2021 | 11:00 a.m. ET. Reporter, author and White House correspondent April Ryan will take the virtual stage to interview entrepreneur Byron Allen about his crusade to convince big marketers and their advertising agencies to reverse systemic racism in the way they plan their media buys. ....
Leaders of the local TV advertising buying, selling and research community will offer their outlook on the developing 2021 spot TV market during a TVNewsCheck Working Lunch Webinar set for Wednesday, Jan. 27 at 1 p.m. ET. ....