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Snap bets big on the power of Augmented Reality in India adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Snap confirmed that a workforce reorganization has resulted in a small number of layoffs for the app maker, impacting people in product management roles.
Snap Inc, parent company of messaging app Snapchat, made news for doubling its user base in India to 200 million within the space of a year, buoyed by greater adoption of new products such as short video offering Spotlight that is taking on the likes of Instagram Reels and YouTube Shorts.
The Los Angeles-based tech firms cofounder and CEO Evan Spiegel, who is on an India visit, said Snap will grow its community and tap advertisers here and leverage Artificial Intelligence (AI) to further its augmented reality (AR) playbook.