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TheGrio is having a growth spurt. The Byron Allen-owned, African American-targeted media brand recently announced the launch of a podcast network to complement its existing news and entertainment website, apps, OTT and OTA channels, and more video news and podcast content is in the offing. Geraldine Moriba is the SVP of news and entertainment for […] ....
Send Pam Jones, president of Culturally Connected Communications of Little Rock, which will do work under Arkansas $8 million media plan to encourage COVID-19 vaccinations. (Kerry Prichard) Three Little Rock marketing firms led by Cranford Co. have landed $8 million in state Health Department contracts for advertising to persuade Arkansans to get COVID-19 vaccinations. Along with giving Cranford a $4.5 million assignment, the state used pandemic emergency procurement procedures to hire Design Group and Culturally Connected Communications to promote the vaccine to Black, Hispanic and Marshallese residents. Cranford Co., led by brothers Chris, Jay and Ross Cranford, will lead the bulk of the advertising campaign with a contract providing basically $4 million for paid media and $500,000 for agency time and creativity. ....
April Ryan To Join Black-Owned Media Matters Webinar The veteran television journalist will interview Byron Allen, owner of The Weather Channel, Entertainment Studios and Allen Media Group, about his progress at convincing major marketers to devote 2% of their annual advertising spend on Black-owned media. Allen’s efforts have convinced General Motors to commit to a long-term advertising investment and Verizon announced it is planning to partner with Allen in a summit in May. To join the webinar, register here. By TVN Staff | April 8, 2021 | 11:00 a.m. ET. Reporter, author and White House correspondent April Ryan will take the virtual stage to interview entrepreneur Byron Allen about his crusade to convince big marketers and their advertising agencies to reverse systemic racism in the way they plan their media buys. ....