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Pam Jones, president of Culturally Connected Communications of Little Rock, which will do work under Arkansas $8 million media plan to encourage COVID-19 vaccinations.
(Kerry Prichard)
Three Little Rock marketing firms led by Cranford Co. have landed $8 million in state Health Department contracts for advertising to persuade Arkansans to get COVID-19 vaccinations.
Along with giving Cranford a $4.5 million assignment, the state used pandemic emergency procurement procedures to hire Design Group and Culturally Connected Communications to promote the vaccine to Black, Hispanic and Marshallese residents.
Cranford Co., led by brothers Chris, Jay and Ross Cranford, will lead the bulk of the advertising campaign with a contract providing basically $4 million for paid media and $500,000 for agency time and creativity. ....

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