This week’s Cumulus Media | Westwood One Audio Active Group blog post looks at the results of an ongoing study by Advertiser Perceptions that surveys brands and media agencies on the sale contribution of five advertising effectiveness factors: Brand, Creative, Reach, Recency, and Targeting. Interestingly, marketers and media agencies massively underestimate the immense sales effect…
Raptive Ranks as a Top Ten ComScore Publisher, a Top Destination for Women and Diverse Audiences on the Internet, on One Year Anniversary of Company's Rebrand tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.
Marketers Falsely Place Lower Value On Creative Advertising radioink.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioink.com Daily Mail and Mail on Sunday newspapers.
What I Learned Searching For $25B In 2023 U.S. CTV Ad Spend mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.
The Ad Game Shifts Budgets To Game Ads mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.