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Nutrition brands aimed at kids are gaining traction

Nutrition brands aimed at kids are gaining traction
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Children-focused nutrition brands also seem to be doing well as new-age mothers increasingly obsess about their health
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When Rohit Anand founded Adthera Consumer Brands and launched nutrition supplements in the form of Gummy Bears in November 2020, he was sharply focused on children as his target consumer. Brand Zingavita was born after he saw how Gummy Bears fruit-flavoured gum candies with goodness of multivitamins and minerals did so well in Europe and the US and were lapped up by children back home when he got them from his foreign travels. But he soon realized that nutrition candies alone could not make his business viable. Last month, he added healthy breakfast for kids millet and oats muesli and a chocolate-orange peel muesli. ....

Rohit Anand , Adthera Consumer Brands , Gummy Bears , ரோஹித் ஆனந்த் , கம்மி கரடிகள் ,

Kids nutrition space gets a boost with consumers growing focus on health

Kids nutrition gets a boost with growing focus on health
February 19, 2021
Parents were not only seeking more nutritious options for their kids but also for themselves - Getty Images/iStockphoto
Parents were not only seeking more nutritious options for their kids but also for themselves - Getty Images/iStockphoto×
Start-ups Slurrp Farm, Adthera Consumer scaling up production and R&D investment to tap this segment
Start-ups focussing on nutritious offerings in the kids space are witnessing rapid growth in pandemic times with Indian consumers’ heightened focus on health and immunity-boosting offerings.
Players such as Slurrp Farm and Adthera Consumer Brands have also raised funds in the past few months to increase investment in R&D and scale up their distribution as well as production capacities to tap into this fast-growing segment. Bigger packaged food firms are also eyeing a share of this fast-growing segment. ....

South Africa , United Kingdom , South African , Meghana Narayan , Rohit Anand , Anicut Angel Fund , Slurrp Farm , Adthera Consumer Brands , Anicut Angel , Co Founder Adthera Consumer Brands , Fireside Ventures , Tata Consumer Products , Kottaram Agro Foods , Futurelife Smart Foods , Kids Nutrition , Adthera Consumer , ஒன்றுபட்டது கிஂக்டம் , மேகனா நாராயண் , ரோஹித் ஆனந்த் , ஃபயர்சைட் முயற்சிகள் , டாடா நுகர்வோர் ப்ராடக்ட்ஸ் , கீட்ஸ் ஊட்டச்சத்து ,

Startup news and updates: daily roundup (Feb 12, 2021)

IT services major Infosys on Thursday said it will invest an additional $ 1 million (about Rs 7.2 crore) in ideaForge Technology, a UAV systems manufacturing company. In 2016, Infosys had announced investing in ideaForge, an Indian start-up focused on unmanned aerial vehicle or UAV solutions (drones)
Walmart-owned Flipkart on Thursday said it has partnered with Maharashtra Small Scale Industries Development Corporation and Maharashtra State Khadi & Village Industries Board to bring local artisans and small as well as medium businesses into the ecommerce fold. The partnership under Flipkart Samarth programme will enable Maharashtra s local artisans, weavers, craftsmen and smaller industries to showcase their hallmark products like Khadi, Paithani sarees, wooden toys, handmade artefacts, jewellery and paper products, purses and other key handicraft products to customers across the country, a statement said. ....

United States , Rohit Anand , Flipkart Samarth , Pepperfry Ashish Shah , Sachin Goel , Rony Kahan , Fingerprintjs Inc , Forge Technology , Maharashtra State Khadi Village Industries Board , Anicut Angel Fund , Maharashtra Small Scale Industries Development Corporation , Maharashtra State Khadi , Village Industries Board , Adthera Consumer Brands , Anicut Angel , Nexus Venture , Uncorrelated Ventures , Ashish Shah , Daily Roundup Startup News , ஒன்றுபட்டது மாநிலங்களில் , ரோஹித் ஆனந்த் , பிளிப்கார்ட் சமர்த் , மிளகுத்தூள் ஆஷிஷ் ஷா , சச்சின் கோயல் , றோணி கஹான் , மோசடி தொழில்நுட்பம் ,