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Kids nutrition space gets a boost with consumers growing focus on health

Kids nutrition gets a boost with growing focus on health
February 19, 2021
Parents were not only seeking more nutritious options for their kids but also for themselves - Getty Images/iStockphoto
Parents were not only seeking more nutritious options for their kids but also for themselves - Getty Images/iStockphoto×
Start-ups Slurrp Farm, Adthera Consumer scaling up production and R&D investment to tap this segment
Start-ups focussing on nutritious offerings in the kids space are witnessing rapid growth in pandemic times with Indian consumers’ heightened focus on health and immunity-boosting offerings.
Players such as Slurrp Farm and Adthera Consumer Brands have also raised funds in the past few months to increase investment in R&D and scale up their distribution as well as production capacities to tap into this fast-growing segment. Bigger packaged food firms are also eyeing a share of this fast-growing segment. ....

South Africa , United Kingdom , South African , Meghana Narayan , Rohit Anand , Anicut Angel Fund , Slurrp Farm , Adthera Consumer Brands , Anicut Angel , Co Founder Adthera Consumer Brands , Fireside Ventures , Tata Consumer Products , Kottaram Agro Foods , Futurelife Smart Foods , Kids Nutrition , Adthera Consumer , ஒன்றுபட்டது கிஂக்டம் , மேகனா நாராயண் , ரோஹித் ஆனந்த் , ஃபயர்சைட் முயற்சிகள் , டாடா நுகர்வோர் ப்ராடக்ட்ஸ் , கீட்ஸ் ஊட்டச்சத்து ,

[Funding alert] Children's nutrition brand Zingavita raises Rs 3 Cr from Anicut Angel Fund

[Funding alert] Children s nutrition brand Zingavita raises Rs 3 Cr from Anicut Angel Fund
The Chandigarh-based D2C brand said it will be investing the money to raise awareness and create an exciting and engaging category in the kids nutrition space.
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Adthera Consumer Brands, which owns and operates
Zingavita, a children s nutrition brand which is into the business of food supplement for kids, has raised
Rs 3 crore in an angel funding led by
Anicut Angel Fund.

We are very delighted with the support we have received from Anicut Capital, it is indeed a great endorsement of the idea and the space which we have chosen to be in. We will be investing this money to raise awareness and create an exciting and engaging category in the kids nutrition space. As a D2C brand, we are very excited to talk to parents and children through the new age digital platform,” said Rohit Anand, Co-founder, Adthera Consumer Brands. ....

Tamil Nadu , Ashvin Chadha , Rohit Anand , Sachin Goel , Angel Fund , Anicut Angel Fund , Chandigarh Based Adthera Consumer Brands , Anicut Angel , Anicut Capital , Adthera Consumer , Mighty Vitamin , Sharp Eye , Angel Funding , Chandigarh Startups , தமிழ் நாடு , அஷ்வின் சதா , ரோஹித் ஆனந்த் , சச்சின் கோயல் , தேவதை நிதி , வலிமைமிக்க வைட்டமின் , கூர்மையான கண் , சண்டிகர் தொடக்கங்கள் ,