Please join KFF for a discussion about Medicare marketing practices in advance of the open enrollment period, which begins Oct. 15. As part of the event, we’ll release a new analysis of television ads that aired during last year’s open enrollment season and share insights from focus groups with enrollees about their perceptions of the<span class="readmore-ellipsis">…</span><a href="https://www.kff.org/medicare/event/marketing-medicare-how-health-insurers-and-brokers-use-tv-ads-to-attract-enrollees/" class="see-more light-beige no-float inline-readmore">More</a></p>
Insurers have been pushing back against a Medicare Advance Notice on payment rates and a Risk Adjustment Data Validation (RADV) final rule they say will affect consumers and taxpayers. With an eye toward improving program integrity, the Risk Adjustment Data Validation (RADV) rule modifies how CMS calculates what a plan has to pay back to the federal government when risk
By next year, half of Medicare beneficiaries will have a private Medicare Advantage plan. Most large insurers in the program have been accused in court of fraud.