Every Medicare open enrollment season, health insurers, brokers and other third parties use a blitz of TV ads to attract enrollees to Medicare Advantage plans from among the 65 million people with Medicare. We watched more than a thousand ads and conducted focus groups to better understand the marketing effort and its impact on beneficiaries.<span class="readmore-ellipsis">…</span><a href="https://www.kff.org/marketing-medicare/" class="see-more light-beige no-float inline-readmore">More</a></p>