During the Medicare Annual Enrollment Period, advertisers bombard Medicare beneficiaries, often with high-pressure ads. Now, Medicare is cracking down on misleading ads.
Please join KFF for a discussion about Medicare marketing practices in advance of the open enrollment period, which begins Oct. 15. As part of the event, we’ll release a new analysis of television ads that aired during last year’s open enrollment season and share insights from focus groups with enrollees about their perceptions of the<span class="readmore-ellipsis">…</span><a href="https://www.kff.org/medicare/event/marketing-medicare-how-health-insurers-and-brokers-use-tv-ads-to-attract-enrollees/" class="see-more light-beige no-float inline-readmore">More</a></p>