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The Drum Network Podcast: How Can Luxury Brands Navigate The Cost Of Living Crisis?

The Drum Network Podcast: How Can Luxury Brands Navigate The Cost Of Living Crisis?
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Instability And Decentralization: Strategists On Marketing s New Risks And Rewards

Marketing, some would say, is in a transitional period characterized by change and uncertainty. Luckily, the industry has trained a whole discipline of people to navigate uncertainty, grapple with the unexpected and prepare for the future: strategists. At a recent roundtable event with strategy experts from The Drum Network, we couldn’t help but ask: what’s the one change on the horizon that marketers should be planning around?

Leaving The Ivory Tower: Beyond The Genius Strategist In An Era Of Uncertainty

Leaving The Ivory Tower: Beyond The Genius Strategist In An Era Of Uncertainty
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

The Answer Can t Begin With Marketing : Behind The New Agency-client Relationship

Agencies and their clients enjoy a symbiotic relationship that, when it works, results in work that neither could create alone. Is the relationship between those two parties shifting toward deeper and wider collaboration? And if it is, what does that mean the industry is requiring from its agencies and their workers right now? We sat down with six experts from The Drum Network to find out.

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