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Ads that match the event are shown to be more effective, research says

An ad that alludes to an event leaves people feeling more positive towards the brand of the product the ad is about and makes them more likely to purcha. ....

Marc Mazodier , Academy Of Marketing Science , Responsesource Press Release Wire , Bluesky Public Relations Ltd , Business School , Professor Marc Mazodier ,

Academy of Marketing Science Mary Kay Doctoral Dissertation Awards Announced

Academy of Marketing Science Mary Kay Doctoral Dissertation Awards Announced
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Mays Business School Marketing Professor Honored with 2024 SEC Faculty Achievement Award

Dr. Leonard L. Berry is being recognized by the Southeastern Conference for extraordinary achievement in teaching and research. ....

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O.C. Ferrell

O.C. Ferrell’s profile on The Conversation ....

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