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In a Blinkit: A viral tweet turned marketing magic | PR

When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing. ....

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In a Blinkit: A viral tweet turned marketing magic in India | The Work

When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing. ....

Uttar Pradesh , Aayush Wadhwa , Albinder Dhindsa , Rohit Gulati , Ankit Sawant , Raghav Bagai , Delphin Varghese , Rajni Daswani , Prachi Nigam , Campaign India , Advertising Standard Council Of India , Bombay Shaving Company , Sw Network , Advertising Standard Council , Adcounty Media , Johnson Vision ,

From Inspiration to Innovation: How Creators Shape Our World on International Creator's Day

As we celebrate International Creators Day, let us also acknowledge the profound impact that creators have on society ....

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podcast: Voice of pod: Inside India's entrepreneur-led podcast boom

Entrepreneurs are turning into popular hosts of podcasts, which double as personal branding exercise as well as indirect advertisement for their companies and their guests. ....

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With ad blocking expected to cost publishers $54 billion in ad revenue; is ad-light and personalisation the answer? - Brand Wagon News

With ad blocking expected to cost publishers $54 billion in ad revenue; is ad-light and personalisation the answer? - Brand Wagon News
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