When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.
When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.
Entrepreneurs are turning into popular hosts of podcasts, which double as personal branding exercise as well as indirect advertisement for their companies and their guests.
With ad blocking expected to cost publishers $54 billion in ad revenue; is ad-light and personalisation the answer? - Brand Wagon News financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.