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Big advertisers shift to AI to cut costs

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Focus: From Mad Men to machines? Big advertisers shift to AI

Focus: From Mad Men to machines? Big advertisers shift to AI
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AI advertising industry: From Mad Men to machines? Big advertisers shift to AI

Generative artificial intelligence (AI), which can be used to produce content based on past data, has become a buzzword over the past year, capturing the public s imagination and sparking interest across many industries. ....

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From Mad Men to machines: big advertisers shift to AI

Some of the world's biggest advertisers are experimenting with using AI to cut costs and increase productivity. ....

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Biggest Ad Agencies Now Using AI-ChatGPT To Cut Costs, Increase Productivity

Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. ....

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