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Small Business Pivots for Pandemic Success

Small Business Pivots for Pandemic Success
From:
January 13, 2021
Some small businesses and solopreneurs have pivoted their businesses and become more successful than ever before. ThisÂ
Herman Trend AlertÂ addresses three effective pivots. As you read about these entrepreneurs, my challenge to you, dear readers, is to consider how you and your friends could apply this kind of adaptability to other industries?
Looking Great on Zoom
Before the Pandemic Ginger Burr was providing fashion and image makeover consulting for women clients over 40 from her location in metro Boston. A brilliant red head, not surprisingly, Ginger s wardrobe is simply perfect for her hair, skin, and eyes. With fewer in-person opportunities due to COVID, Ginger pivoted to helping women (and men) look amazing online. Now, ....

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Access is the New Currency

Access is the New Currency
From:
Access is the New Currency
Last week, I was sitting with General Manager Ben Berdejo of the Doubletree MazatlÃ¡n, Mexico (yes, in-person and masked) and I was talking about solutions for their challenge that their domestic guests think of their location as a weekend destination. I suggested a series of midweek events, similar to what my friend, Janis Clapoff, GM of The Lake Austin Spa Resort did pre-Covid-19 by having authors and artists in residence with a multi-day series of events for guests. I explained that the key is access to the celebrity. That started me thinking about how celebrities are selling experiences and the reason people are willing to pay (handsomely, I might add) is access. And that thought led me to write thisÂ ....

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2021 Workforce-Workplace Forecast Part 2

2021 Workforce-Workplace Forecast Part 2
Every year at about this time, The Herman Group issues its annual workforce-workplace forecast. Intended to provide employers with insights about what to expect in the coming years, thisÂ Herman Trend Alert
Â is Part 2. To read Part 1, clickÂ here.
As a Viral Tsunami rages on the West Coast of the United States and cases are spiking in many countries of the world, it is difficult to focus on the future beyond how to survive the present and the near-term future. That said, I have done my best.
5. Diversity and inclusion are more important than ever
Many of the events of 2020, including The Black Lives Matter Movement have raised the consciousness of the country to the critical need for a focus on diversity and inclusion. Every major organization and many minor ones now have (or are recruiting for) a Director (or Vice-President) of Diversity and Inclusion.Â ....

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2021 Workforce-Workplace Forecast Part 1

2021 Workforce-Workplace Forecast Part 1
Every year at about this time, The Herman Group issues its annual workforce-workplace forecast. This Herman Trend Alert is intended to provide employers with insights about what to expect in the coming years, so that they may position themselves for success. This year, there is so much to talk about, it will take me two weeks of reporting to share everything.
While no one would dispute that 2020 was a challenging year, 2021 may be even more challenging. . .as we emerge from Normal 2.0 into Normal 3.0. If you have been reading myÂ
Herman Trend Alerts, you already know that I define where we are now as Normal 2.0, a new version of Normal to which we have evolved. Post-COVID-19, we will have evolved into a still different Normal; I call it Normal 3.0. ....

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The Power of Career Pathing

The Power of Career Pathing
From:
The Power of Career Pathing
For decades now, wise Human Resource leaders have understood the value of career pathing; I remember speaking about it in my seminars in Southeast Asia for IPA in the late 1990s. Then, recently, I had a great conversation with soon-to-be-again Employer of Choice
Â®Â Len Carter, CHRO of FHN Healthcare in Freeport. Illinois. Behind him on a White Board was FHN s impressive Career Pathways Program. Later, to get the details I spoke with Ramona Thompson, the health system s Director of HR and Professional Development. But first, a little history. . .
Probably the Best Recruiting Platform. . .Ever ....

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