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Access is the New Currency
From:
Access is the New Currency
Last week, I was sitting with General Manager Ben Berdejo of the Doubletree Mazatlán, Mexico (yes, in-person and masked) and I was talking about solutions for their challenge that their domestic guests think of their location as a weekend destination. I suggested a series of midweek events, similar to what my friend, Janis Clapoff, GM of The Lake Austin Spa Resort did pre-Covid-19 by having authors and artists in residence with a multi-day series of events for guests. I explained that the key is access to the celebrity. That started me thinking about how celebrities are selling experiences and the reason people are willing to pay (handsomely, I might add) is access. And that thought led me to write this  ....

United States , Lake Austin , Ben Berdejo , Jim Brickman , Janis Clapoff , Institute Of Management Consultants , Herman Trend , General Manager Ben Berdejo , Doubletree Mazatl , Lake Austin Spa Resort , Herman Trend Alert , Trend Alert , Experience Rules , People They Want , More Example , Student Management Consulting Awards , Management Consultants , Small Business Hacks , ஒன்றுபட்டது மாநிலங்களில் , ஏரி ஆஸ்டின் , ஜிம் செங்கல் , நிறுவனம் ஆஃப் மேலாண்மை ஆலோசகர்கள் , ஹெர்மன் போக்கு , ஏரி ஆஸ்டின் ஸ்பா உல்லாசப்போக்கிடம் , ஹெர்மன் போக்கு எச்சரிக்கை , போக்கு எச்சரிக்கை ,