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Visit Santa Barbara is set for the upcoming summer season with wellness marketing

A report on tourism plans for the summer will be presented by Visit Santa Barbara in an annual presentation. Visit Santa Barbara releases information at the Rosewood Miramar lunch session.

Visit Santa Barbara Annual Meeting Examines South Coast Tourism | Local News

Lessons in Wellness from Santa Barbara s El Encanto, a Belmond Hotel - The Santa Barbara Independent

Lessons in Wellness from Santa Barbara s El Encanto, a Belmond Hotel - The Santa Barbara Independent
independent.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from independent.com Daily Mail and Mail on Sunday newspapers.

Karl Bieberach named Senior VP of Global Development at LVMH Hotel Management

Belmond today announced the appointment of Karl Bieberach as Senior Vice President of Global Development. Set to begin his new role on March 22, 2021, he will be responsible for the global expansion of Belmond s portfolio which spans hotels, trains, river barges and safaris.

Access is the New Currency

Access is the New Currency From: Access is the New Currency Last week, I was sitting with General Manager Ben Berdejo of the Doubletree Mazatlán, Mexico (yes, in-person and masked) and I was talking about solutions for their challenge that their domestic guests think of their location as a weekend destination. I suggested a series of midweek events, similar to what my friend, Janis Clapoff, GM of The Lake Austin Spa Resort did pre-Covid-19 by having authors and artists in residence with a multi-day series of events for guests. I explained that the key is access to the celebrity. That started me thinking about how celebrities are selling experiences and the reason people are willing to pay (handsomely, I might add) is access. And that thought led me to write this 

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