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May 24 2021, 10:56 am | BY Ricki Green | No Comments
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…
Victoria Police: Senior Constable Laurie Fox
McCann + HERO
The Victoria Police have lost 20 officers to suicide since 2012. Due to a systemic stigma of weakness and a culture of silence most refuse to seek support. Research also shows that officers resist advice and information from senior figures in their organisation, preferring to listen to their peers and colleagues.
We brought back Senior Constable Laurie Fox, an officer who took his own life, with a message they couldn’t ignore. Over several months, psychologists and Deep Fake specialists worked with Laurie’s family to recreate him from 20 photos composited on an actor’s body, whose voice bore a striking resemblance. The film directed officers to an anonymous support site with tools to help them identify the warning signs of suicide id
December 16 2020, 10:20 am | BY Ricki Green | 26 Comments
‘Beyond The Call’, a new Victoria Police campaign, created by McCann Melbourne, has brought a past police officer back to deliver a critical message to officers about mental health and suicide warning signs. The campaign is part of a long term partnership and behaviour change program around mental health and suicide awareness.
Late Senior Constable Laurie Fox, husband and father of two took his own life on New Year’s Eve 2012, aged 32.
With the support of his former wife, Belinda Bozykowski and the Victoria Police Mental Health Program office, McCann Melbourne and production group Exit used deepfake technology to create a harrowingly real message from Senior Constable Fox, urging officers in Victoria to seek help and support without fear of consequence.