December 16 2020, 10:20 am | BY Ricki Green | 26 Comments
‘Beyond The Call’, a new Victoria Police campaign, created by McCann Melbourne, has brought a past police officer back to deliver a critical message to officers about mental health and suicide warning signs. The campaign is part of a long term partnership and behaviour change program around mental health and suicide awareness.
Late Senior Constable Laurie Fox, husband and father of two took his own life on New Year’s Eve 2012, aged 32.
With the support of his former wife, Belinda Bozykowski and the Victoria Police Mental Health Program office, McCann Melbourne and production group Exit used deepfake technology to create a harrowingly real message from Senior Constable Fox, urging officers in Victoria to seek help and support without fear of consequence.
Victoria Police brings officer back with deepfake technology to send message about mental health
Content warning: This article discusses suicide and mental health.
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December 16, 2020 3:04
Victoria Police has used deepfake technology to bring back the late senior constable Laurie Fox and deliver a message about mental health and suicide warning signs.
Fox took his own life on New Year’s Eve in 2012, aged 32. The Victoria Police Mental Health Program office, McCann Melbourne and production group Exit worked closely with his former wife, Belinda Bozykowski to create the film and message in which Fox appears.